Route 312 is the Chinese Route 66. It flows three thousand miles from east to west, passing through the factory towns of the coastal areas, through the rural heart of China, then up into the Gobi Desert, where it merges with the Old Silk Road. The highway witnesses every part of the social and economic revolution that is turning China upside down.
In this utterly surprising and deeply personal book, acclaimed National Public Radio reporter Rob Gifford, a fluent Mandarin speaker, takes the dramatic journey along Route 312 from its start in the boomtown of Shanghai to its end on the border with Kazakhstan. Gifford reveals the rich mosaic of modern Chinese life in all its contradictions, as he poses the crucial questions that all of us are asking about China: Will it really be the next global superpower? Is it as solid and as powerful as it looks from the outside? And who are the ordinary Chinese people, to whom the twenty-first century is supposed to belong?
Gifford is not alone on his journey. The largest migration in human history is taking place along highways such as Route 312, as tens of millions of people leave their homes in search of work. He sees signs of the booming urban economy everywhere, but he also uncovers many of the countryâs frailties, and some of the deep-seated problems that could derail Chinaâs rise.
The whole compelling adventure is told through the cast of colorful characters Gifford meets: garrulous talk-show hosts and ambitious yuppies, impoverished peasants and tragic prostitutes, cell-phone salesmen, AIDS patients, and Tibetan monks. He rides with members of a Shanghai jeep club, hitchhikes across the Gobi desert, and sings karaoke with migrant workers at truck stops along the way.
As he recounts his travels along Route 312, Rob Gifford gives a face to what has historically, for Westerners, been a faceless country and breathes life into a nation that is so often reduced to economic statistics. Finally, he sounds a warning that all is not well in the Chinese heartlands, that serious problems lie ahead, and that the future of the West has become inextricably linked with the fate of 1.3 billion Chinese people.
âInformative, delightful, and powerfully moving . . . Rob Giffordâs acute powers of observation, his sense of humor and adventure, and his determination to explore the wrenching dilemmas of Chinaâs explosive development open readersâ eyes and reward their minds.â
â"Robert A. Kapp, president, U.S.-China Business Council, 1994-2004
From the Hardcover edition.
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65 of 66 people found the following review helpful:

4.5 Stars... Slightly different take on China adds new perspectives, August 11, 2007
by Paul Allaer
I have been reading quite a few books on China, as I am fascinated with and intruiged by the country's amazing economic transformation, and the potential consequences elsewhere in the world, including here in the US. (Among the better ones are China Shakes the World by James Kygny as well as The Elephant and the Dragon by Robyn Meredith). If you listen regularly to NPR Morning Edition and All Things Considered, Rob Gifford will be a familiar voice.
In "China Road: A Journey Into the Future of a Rising Power" (344 pages), Gifford, who has had a lifelong fascination with China and speaks Mandarin fluently, takes us on a journey across China on Road 312, the Chinese equivalent of our Route 66. Starting in Shanghai and working his way west, Gifford meets ordinary and not-so-ordinary Chinese and simply lets them do the talking. It makes for compelling reading. Talking to a well-known radio talk-show host in Shanghai, the host remarks that "morality--a sense of what's right and wrong--doesn't matter anymore".
At some point in his journey Gifford runs into a man holding a big sign that reads ANTICORRUPTION JOURNEY ACROSS CHINA. The man tells Gifford that "You see, in the West, people have a moral standard that is inside them. It is built into them. Chinese people do not have that moral standard within them. If there is nothing external stopping them, they just do whatever they want for themselves, regardless of right and wrong".
When Gifford runs into an Indian national, he hopes to have a discussion about how things are evolving in India versus in China, but the man is not interested in having the discussion. Gifford then dryly writes "So in the end, I have the conversation with myself over dinner and I conclude that I don't want to be a Chinese peasant OR an Indian peasant. But if I have to take a side, despite all the massive problems of rural China, I'll go for the sweet and sour pork over the chicken biryani any day of the week". Gifford spends a fair amount of time giving thought whether China can ever become a real democracy. Looking back at the 13th century, Gifford writes "There are many ways in which China was far head of Europe, in terms of technological development and prosperity. But for some reason, their system never developed any real checks on state power, and since in the West these checks did emerge, it has become a real contention between the two sides".
I could go on giving more quotes from the book, but suffice it to say that Gifford brings story upon story, and observation upon observation about China the culture, the people, the country, just superb. I was in China earlier this year and happen to be in a number of the cities that Gifford talks about in the book, in particular Shanghai, Suzhou, Nanjing and Xi'an, and this book brought back some great memories. This book is not just a "travelogue", but instead a wonderful mix of facts and observations. Highly recommended for anyone interested in China!
60 of 61 people found the following review helpful:

Rob Gifford dissects China beautifully., May 31, 2007
by D. Stuart
Following the "silk road" is an adventure in itself, and one covered extremely well in other travel books, but here Rob Gifford is cutting across China with one underlying question: Where is China heading? The answers are a little bit scary. As we travel with Gifford (what a great travel partner he'd make!) we meet many people who show by turn resilience, entrepreneurship but also something a lot more desperate: an element that has been described elsewhere not so much as 'dog eat dog' but 'man eat man'.
The writing here is attractive, and often very entertaining, but the picture that Gifford reports isn't always a pretty one. With the world's biggest economy ballooning as it is, there's still a burgeoning, clambering desperation among the poor to get onto the ladder before the opportunities elude them. In some of the poorer, more remote areas, this fact - one can readily see, is already causing sad social consequences. There's a tone of fascinating regret here: a question about whether the price of progress is always worth it. Well recommended.
26 of 27 people found the following review helpful:

Entertaining, Informative, Thought-provoking, May 31, 2008
by B. McEwan
I am very glad that I read China Road before the recent earthquake because the background that the book gave me on Chinese culture and politics has helped me better understand the news coverage of the disaster. This is the mark of a book that is truly worth reading, in that it helps the reader deduce meaning from world events.
The premise and structure of the book are appealing. The author, Rob Gifford, an American journalist, hitchhikes across China on Route 312, China's equivalent of the US's Route 66, and writes about the places he visits and the people he meets. Along the way, he muses about China's history, its current building boom, its social structures and traditions, its problems related to its emergence as a global economy and its likely future as a world power. This makes for fascinating reading and, certainly for me, an entertaining way of getting to know a nation and a people who are increasingly affecting the lives of everyone on Earth.
As soon as I heard about the collapse of school buildings in the poorer provinces of China during last month's earthquake, I realized that many parents would have just lost their only child due to China's one-child policy. This, it seemed to me, would be one of the things more likely to create the kind of anger and dissatisfaction that the government will be unable to buy off by putting more consumer goods into the hands of China's growing middle-class. Sure enough. The news continues to be full of stories about the anger and resentment felt by many lower middle class parents whose children died in poorly constructed schools while the children of the wealthy survived because they attended well-built schools that did not fall during the quake. Some of the devastated schools stood right next to others that were barely scratched. That is exactly the type of situation that Gifford warns about in China Road -- an event that exposes the corruption of local governments, the results of which are so heinous that the people refuse to be appeased by more stuff.
Through reading China Road, I also came to better understand the conflict surrounding what is called Greater Tibet, some of which is actually a part of traditional China, and now see that the situation there is not quite as black and white as I once thought.
By the time Gifford reached the end of his tale of Route 312, I felt as though I had received a solid tutorial on a country that I had once only the most rudimentary knowledge about, and I was sorry to see the end of the road. Highly recommended.
20 of 21 people found the following review helpful:

A summary of problematic western views on China, May 22, 2009
by Xster
A splendid book "China Road" has been in its early chapters. The author asks insightful and important questions and formulate well documented responses.
But as he gets into chapters 5 and later, you gradually realises that despite subtleties, almost all his underlying tones are negative, almost as if paid by some agencies to make China sound inferior despite superficial improvements. And I am almost 100% sure he's not. And herein lies the problem of western views on China. An inert sense of need to reaffirm their own superiority through a constant need to criticise other societies.
I have recently made long trips through China with a western friend and the behaviours of himself, my friend and western tourists in his book all seem to fit the same pattern. Wishing to spend no time figuring how the Chinese government can manage to increase health and educational standards so rapidly in recent decades, he would rather focus time of his trip to travel to the poorest parts of China to see its flaws. An unconscious and constant need find the victims of communism and try to help them escape their brainwash with his more ethical views.
For instance, in the section on the Tibet issue, he and the western travellers instantly change tone when travelling to ethnically non-Han parts of China. The sky is suddenly bluer, the people suddenly more spiritual and the aura of evil that surrounds coastal China suddenly disappear. They have somehow decided for the Tibetans that they would be better off in their squalor and lack of social services and infrastructure. Because these visitors are too lost in their faithless pursuit of capitalistic goals in their home countries, they come to value spiritualism and the simplicity of the lives of the cultural minorities of China but simply refuse to understand that these minorities have desires to lead better lives as well. Despite the author's previous attempts to legitimise his claims with reliable sources in the preceding chapters, he seems to have concluded without visiting Tibet that the Tibetans are better off without the communist party despite his interviewees thinking otherwise.
He has even gone to such extends of disliking optimism in the minds of the Chinese citizens that foreseeing how his interviewees might give the typical optimism that their lives are not perfect but it's a lot better than 10 years ago and it's getting better, he would refuse to see that interviewee to opt for more hateful, communist-bashing interviewees instead.
Of course, he is not doing any of that consciously. He loves and respects Chinese culture but here lies the greatest danger. He has made his mind before even embarking on his trip and his trip only serves to help him find evidence to his already formed conclusion while ignoring those that opposed his conclusions. All his actions with locals on sensitive issues has shown him completely reassured that he has the moral high ground. The issue lies not simply with the fact that he refuses to see or accept differences in values but the fact that he cannot see his own tendencies to believe his own values are superior to those of others. While it's perfectly fine that he wants to write a book criticising China (a perfectly noble goal in itself), he will never be able to do so without realising this.
20 of 21 people found the following review helpful:

Gives a very interesting Western view of China, November 24, 2007
by Paul P. N. Tung
China Road
By Rob Gifford, Published 2007
Rob Gifford has written an interesting and worthwhile reading book. I read the book, from cover to cover, very carefully, so careful that at times I would re-read a passage several times making sure that I did not misinterpret his ideas and intention. Yes, his intention which I analyzed with great caution and observed the body-language of his language used throughout the book that revealed a great deal what he had in his mind that he did not want to come right out stating his thoughts that he might not even aware of.
Spent about two decades of his Youngman hood in China did help him to be familiar with the history of China but his view of China, along with her history, is always shadowed with his, I regret to say, his very colored perspective or just plain bias.
The kind of initial love for China is quite common among many Westerners after reading the books by Pearl Buck a daughter of a Presbyterian missionary family in the 1890s in the then small city Zhenjiang a short distance east of Nanjing. Rob Gifford was also deeply inspired by an English missionary James Hudson Taylor who had been in China some forty years earlier before Pearl Buck, also did his missionary work in Zhenjiang area. Taylor, at the early age of twenty-two, felt a sense of divine calling to China and devoted about 50 or so years in his work there with a style mingling with the people there refusing to be separated from the locals in more comfortable houses for the Westerners. All of these deeply touched Rob and, reading between his lines we can see that Rob went to China with similar zest to ¡°save¡± Chinese with his Western vision, richly wrapped into Western religion, Christianity, but he was not allowed to be a missionary in China today and this is where his body-language seeps through all throughout the his book.
Rob¡¯s mental makeup is so deeply soaked in his Christianity background that this is principally his yardstick to measure so much in contact with him in China. His frequent, often quite lengthy, analysis and criticism about Chinese tradition, culture, history, political system, wither current or historical, are all based on his personal background in England as a young man, almost about the same age as Taylor 160 years ago. But it is amusing that he gathered very little about how most of the educated Chinese are rather resentful of foreign religious missionary and this is not something existing only China today since 1949. It is important for the average Westerners to understand that not being religious, such as being a Christian, is a sign of ¡°backward¡± but such is not the case with the much better educated Westerners and slowly more better educated Westerners realize that Chinese were very fortunate not being so culturally dominated by any religion, Muslim or Christianity such as what we see the terrible struggle between the Fundamentalists and the more Secular directed Americans in the U.S. today. With his contract with NPR, an American organization, as a correspondence, he would frequently speaks as though he were an American, or perhaps he thinks the two are really just one.
His arguments against current Chinese political system very much as an extension of the very ancient political and cultural systems are surely quite upsetting to many Chinese but I think the Chinese have nothing to lose if the arguments are taken as something to ponder over with open mind whether they agree or not.
Rob¡¯s many encounters with the Chinese ethnic minorities almost always with some hidden with to stirrup troubles and he seems disappointed if the Chinese ethnic minority he met did not blast all the Han Chinese. But he did report that one Tibetan school teacher who teaches Chinese language to other Tibetan students and saying that the Tibetans are doing better today under the current government than staying as the traditional nomads as in the past. As one born in China and deeply concern and sympathetic to all the ethnics around the world I was uplifted by the forward looking Tibetan young teacher Rob had encountered in Gansu Province. The story Rob has told about this Tibetan teacher echo my wish for the Navajos in Arizona where I have had some wonderful contact with since the 90s and I tried hard to convince my Navajo friends to strive for the best to complete a solid education while also trying to preserve their traditional culture.
In a fleeting passage Rob briefly mentioned that Zhao Zi-Yang was attempting to initiating even before the 1989 Tian-An-Meng protest and the policy released was fully approved and supported by Deng Xiao-Ping. It is a profound regrettable event that the students in Beijing were very impatient with the progress made in political reform and the demonstration turned out to be one of the greatest political set back in modern China. Despite of the fact that Deng was the paramount leader he had to deal with the still very powerful old CCP members from the way back in their 80s or 90s and Deng still, of course, remember the two political purges and what he was put through by the wild students Red Guards during the so-called Cultural Revolution, the fear is very real for one at his age he gave in to the hardliners headed by Li Peng (ÀîÅô) to crash down the protest with Liberation Army. Rob is one of the few Westerners mentioned this factor but filed to provide any degree of evaluation of Deng¡¯s role and only his endorsement of economical development.
The expressions Ocean People and the Old Hundred Name are used very frequently in the book but both terms are very important to the Chinese than to the Westerners and the loss of the Chinese flavor here is a real substantial missing elements. Rob should have explained at the beginning and use Yang Ren for Ocean People and Lao Bai Xien (ÀϰÙÐÕ) for the Old Hundred Name because the term is used to denote the common folks, not really the surnames much like when we say that we are the taxpayers in this country because we are so heavily taxed and barely able to get by unlike the top 1% particularly under George W. Bush government. .
Rob¡¯s final chapter is an extensive analysis that I wish he had save for himself for perhaps another 30 years then he would be able to make some revision. But I would not be telling the truth to say that I did not enjoy reading this book. I did, and very much so.
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