Real Estate Prospecting: The Ultimate Resource Guide

As with everything I've read of Keim's, this is well thought out and well written with lots of examples.

The book starts by explaining the 4 parts to a prospecting system, then lays out dozens of target markets, lots of different methods of communication and then how to follow up with prospective clients and built a database that keeps you in business through tough times.

He has dozens of phone scripts, sample letters and some of the most unique prospecting approaches I've ever heard of. This is simply a great read.

I think anyone who follows this program can achieve a high level of success in Real Estate Sales.

Don't let the title fool you. This guide is an action plan to sell real estate. He covers the principals of prospecting, how to select target markets, what to send, email, mail, say and do to get people to notice you.

There are plenty of samples throughout the book, and there are specific sections on Expired Listings, For Sale By Owners, Farming, Attorney Referrals and more. He packs it into a dynamite book that's easy to read and follow.

Great book!

The author explains the difference between realtors - those who pray for business, those who wait for business and those who go get business. He lays out a foundation for different methods of identifying target markets, selecting what works best for you, the best methods of contacting those groups and then how to get your message heard.

There are whole sections on approaches to expired listings and FSBO's that are wonderful as well, but I think the real meat of this book is the step by step process to building a prospecting system.

The book has lots of examples, sample letters, calling scripts and is interspersed with humor. This is a real winner of a book.

Don't be surprised. This is not a "big" book, but it is completely packed with information. The book lays out a great foundation of how to find target markets, how to effectively communicate with those targets and how to build long term streams of income.

Loren develops full plans for FSBO's, Expired Listings, Sphere of Influence development, Farming Techniques and dozens of targeted markets. He has sample dialogues, sample letters, sample postcards and more. It's written clearly and in a very entertaining way, and I must say that I'm impressed with how much he packed into this book.

This is very different from Loren Keim's other book How to Sell Your Home in Any Market: 6 Reasons Why Your Home Isn't Selling... and What You Can Do to Fix Them which also delivers great information, but is full of entertaining stories. This is more of an "action, do, develop" type book.

In today's real estate market, actually in any real estate market, you first need prospects to make sales. Mr Keim's approach to prospecting is right on target. Anyone even thinking about going into the real estate business should read this book first.